Sector Guides

The "Fisher Investments On" series teaches readers how to invest in the primary investment sectors, from Financials to Consumer Staples. Each book in the series focuses on a specific sector, providing in-depth analysis and tools to help create an investment strategy.
Fisher Investments on Materials
Fisher Investments on Materials details the ins and outs of analyzing and investing in the Materials universe.
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Fisher Investments on Emerging Markets
Fisher Investments on Emerging Markets discusses in detail methods for analyzing and investing in the increasingly relevant Emerging Markets region.
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Fisher Investments on Health Care
Fisher Investments on Health Care discusses the details and complexities of the Health Care sector, breaking down its industries and sub-industries and providing investors with a usable framework for thinking about investing decisions within the sector.
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Fisher Investments on Energy
Fisher Investments on Energy is designed to help both new and seasoned investors make informed decisions within the complex Energy sector.
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Fisher Investments on Industrials
Fisher Investments on Industrials is a detailed guide to understanding and analyzing investment opportunities within the global Industrials sector.
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Fisher Investments on Telecom
This installment of the Fisher Investments On series will introduce investors to the Telecommunications sector, including its industries and sub-industries.
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Fisher Investments on Technology
The sixth installment in the Fisher Investments On series, this guide will help investors learn about the unique challenges of investing in Technology.
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Fisher Investments on Consumer Discretionary
Fisher Investments on Consumer Discretionary discusses investing in companies like auto manufacturers, sports equipment manufacturers, hotel operators, cruise lines, and department stores, to name a few.
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Fisher Investments on Financials
The final sector guide skillfully addresses how to determine optimal times to invest in Financials stocks and which Financials industries have the potential to perform well in various environments.
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Fisher Investments on Consumer Staples
Fisher Investments on Consumer Staples provides a comprehensive guide to investing in food and beverage, tobacco, and household product companies, among others.
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Fisher Investments on Utilities
Fisher Investments on Utilities discusses the details of the operations of the Utilities sector as well as macroeconomic drivers and potential pitfalls to avoid.
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Research Books

The Research Books are published under the Fisher Investments Press imprint and aim to help educate readers on pertinent investing topics spanning from investing strategy to global markets to behavioral finance.
Own the World
Own the World introduces readers to the vast advantages of seeking investment opportunities all over the planet and provides investors with tools to build a global portfolio.
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20/20 Money
20/20 Money aims to help investors see the investment landscape more clearly through building a firm understanding of various concepts—from stock market and systems theory to neuroscience and psychology.
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Other Wiley Titles

In addition to Fisher Investments Press titles, John Wiley & Sons, Inc. has published a number of investing and wealth building books authored by Ken Fisher, Philip Fisher, and other Fisher Investments staff. Several of Ken Fisher's books have become New York Times bestsellers.
Markets Never Forget (But People Do): How Your Memory Is Costing You Money and Why This Time Isn't Different
Ken Fisher shows how and why investors' memories fail them—and how costly that can be.
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Debunkery
Ken Fisher's New York Times bestseller Debunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street's Money-Killing Myths gets to the heart of 50 common investing misperceptions to help readers become better investors.
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Making of a Market Guru
The Making of a Market Guru: Forbes Presents 25 Years of Ken Fisher is a compilation by Aaron Anderson of Ken Fisher's investing advice columns for Forbes. The columns, along with additional hindsight commentary, offer an insightful look into the mind of a prominent financial thinker of this generation and important, time-tested investment truths and advice.
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How to Smell a Rat
Ken Fisher's New York Times bestseller How to Smell a Rat: The Five Signs of Financial Fraud aims to help readers avoid future financial scams by using historic and recent examples of fraudsters to illustrate telltale red flags. This book offers valuable advice to readers who wish to understand how to avoid being victims of financial fraud.
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Ten Roads to Riches
There are ten basic roads to getting very wealthy, and money manager Ken Fisher outlines what they are in New York Times bestseller, The Ten Roads to Riches: The Ways the Wealthy Got There (and How You Can Too!). Ken Fisher shows the roads are simple to navigate, though not without avoidable pitfalls. The Ten Roads to Riches may help you decide which road is right for you.
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Only Three Questions That Count
Money manager Ken Fisher shares indispensible investing wisdom in the New York Times bestselling book, The Only Three Questions That Count: Investing by Knowing What Others Don't. Ken Fisher shows readers how to become better investors by treating investing as a science, not a craft, by asking just three simple questions.
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100 Minds That Made the Market
In 100 Minds That Made the Market, Ken Fisher takes a historical look at 100 individuals who made notable contributions to the development of American finance. His short biographies of each individual are an accessible and entertaining way to learn about both the "heroes" and "villains" who have shaped financial history.
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The Wall Street Waltz
Ken Fisher's book, The Wall Street Waltz: 90 Visual Perspectives, Illustrated Lessons From Financial Cycles and Trends, provides illustrated and written lessons on economic and market movements. This book is a must-have for investors interested in time-tested investing concepts and history.
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Common Stocks and Uncommon Profits
Philip Fisher wrote Common Stocks and Uncommon Profits more than 50 years ago, but its investment philosophies are still very relevant today. The detailed read is a valuable asset for any serious investor.
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