Markets Never Forget (But People Do)
by Ken Fisher with Lara Hoffmans
John Wiley & Sons, Inc.
November 8, 2011
Hardcover: 240 pages
ISBN-10: 111809154X
ISBN-13: 978-1118091548
Markets Never Forget (But People Do):
How Your Memory Is Costing You Money and Why This Time Isn't Different
In Markets Never Forget (But People Do): How Your Memory Is Costing You Money and Why This Time Isn't Different, Ken Fisher's 8th book, he shows readers how their memories play (often costly) tricks on them. And he shows readers how they can combat their faulty memories with just a bit of history. This isn't to say history repeats perfectly. It doesn't—but a recession is a recession. Some are vastly worse than others—but investors have lived through them before. Credit crises aren't new, nor are bear markets—or bull markets. Geopolitical tension is as old as mankind, as is war and even terror attacks. Understanding how investors have reacted to past similar events can help guide investors in shaping better forward looking expectations. The past never predicts the future, but it can reduce guesswork about what's ahead. For more information, please visit the official book website: http://www.marketsneverforget.com
